The “Experience Tennessee Community Tourism Project” will officially launch in Hickman County with a FREE, business-wide tourism workshop at 11:30 a.m., March 21. This is a comprehensive tourism development partnership between the Hickman County Chamber of Commerce and South Central Tennessee Tourism Association. Experience Tennessee is the visitor facing brand of SCTTA. The event will take place at Centerville CoWorks, 109 North Central Ave., Centerville, TN, and is open to all Chamber members and those who are interested in joining.
“The upcoming workshop and Community Tourism initiative is a great collaborative effort designed to boost tourism in Hickman County,” Executive Director Marcia Alexander said. "I encourage everyone to join us on March 21, and come prepared to learn about great new opportunities that will build up our community.”
The initiative is designed to help businesses in the attractions, eat & drink, lodging and shopping sectors become more "tourism-ready" by tapping into resources available to them at the local, regional, and state levels. The programming includes workshops designed to focus on tourism and travel trends and marketing strategies targeting the travel demographic. Lori Grimes, director of business strategy for South Central Tennessee Tourism, will facilitate the program in Centerville. The workshop will be facilitated by SCTTA at no cost.
“The South Central Tennessee Tourism Association is dedicated to assisting local businesses absorb the full impact of visitor spending, which generated more than $29 billion in direct visitor spending in 2022,” Grimes said. “By leveraging our toolkit and educational workshops, businesses will be better equipped to make the most of tourism, Tennessee’s second largest industry.”
Make plans to attend. Pre-registration is not required.
The Experience Tennessee Community Tourism Project will eventually serve the entire South Central Tennessee region by partnering with downtown programs and chambers of commerce. The initial phase of this project will start with downtown and Main Street programs in select markets; additional markets and partnerships will be announced throughout the 2024 program rollout.